Meet BluePages Founder
Rusty Holcombe, founder of today’s Holcombe Financial, took over from his father in 2007 after growing up in the family’s retirement planning firm. Early exposure to client experiences shaped his vision: a firm that honors the rarity and fragility of wealth. To help clients make smarter decisions, he authored the award-winning You Should Only Have to Get Rich Once and developed proprietary financial planning software, BluePages.
CEO + Strategist
Rusty Holcombe
Russell and his wife Regina live in Decatur, GA and spend weekends growing vegetables at their farm and running very long distances.
STOP OVERPAYING ON TAXES
Finally, real expertise in deferred compensation planning.
Most wealth advisors don’t touch it.
We specialize in it.
01
Built for High Earners,
Run by True Specialists
We aren’t generalists. We specialize in deferred compensation—something most wealth advisors avoid because it’s complex. With 30 years of experience, we make it simple.
02
Executive Playbook,
Not Generic Advice
Most executives make costly mistakes with DC elections. We help clients fix poor timing, avoid tax traps, and shift from lump sums to smarter, phased payouts—often unlocking six-figure tax savings.
03
Six‑Figure Tax Wins
We've reduced clients' tax liabilities by shifting from lump sum elections and navigating financial challenges like the Delta bankruptcy.
How BluePages Works
Simplicity + Strategy in One Call
With BluePages personal approach, you get the same tax strategies Fortune 500 insiders use, personalized to your goals.
01
One Pay Stub, One Tax Return and Prior Deferred Comp. Elections
Our encrypted system instantly scans your docs—no forms or spreadsheets.
02
AI-Powered Tax Analysis
We instantly identify optimal deferral amounts and timing strategies.
03
Scenario Review Call
We walk you through exactly how much to defer and when—with side-by-side tax and cash flow projections.
04
Your Personal Playbook
You receive personalized recommendations to optimize your deferred compensation plan.
Fast Turnaround
Full analysis in 3-4 days
Confidence Over Complexity
No forms, no complexity, just expert clarity
Massive Tax Savings
Turn salary, bonus, and stock award into tax-efficient wealth
The BluePages Benefits
The BluePages Benefits
Dedicated Expert
Speak directly to a specialist
Deferred Comp Planning
Simple Pricing
One Time Strategy Session
+ Deferral Playbook
$5,000
During Open Enrollment.
For high earners who want a clear plan and expert support.
Personalized tax deferral strategy
Live strategy session with an expert
Written report tailored to your goals
Email support during enrollment
Accelerated delivery due to high demand
Most Popular
Executive Concierge
$12,500/year
For complex equity, exit, or early retirement planning.
Ongoing tax planning across salary, bonus, stock awards
Online access to BluePages financial planning software and family financial plan
Priority access and white-glove support
Semi-Annual check-ins
401(k) Allocation and Management
Up to $1 million of outside AUM included at no charge
Help navigating exits, sabbaticals, and early retirement
One Time Strategy Session
+ Deferral Playbook
$2,500
Off Season.
For high earners who want a clear planand expert support.
Personalized tax deferral strategy
Live strategy session with an expert
Written report tailored to your goals
Email support during enrollment
Trusted by High-Income Executives at Top-Tier Companies
